Just like many other hair techniques, the perm has been around for quite some time. As technology began to change, so did the hair process for perms. Perms are the way to chemically and permanently have curly or wavy hair. Curling irons work as well; however, the curls will loosen after the day is over. If one was looking for more of a permanent curl for everyday styles, perms would be their best bet.
Where It All Began
During the 1950’s, curly hair was the in-style hair. Hair Salons were using a styling technique called the Cold Wave to create permed curls with better chemicals. The Cold Wave was the process that would use dry hair, sectioned and curled around a plastic rod. After that process, the hairstylist would then pour a solution, normally Pagoda Cold Wave lotion, and would completely soak the hair. Our creator of End Wraps, Ray DiMartino, was working as a sales representative for the local hospitals. During this time, he was selling wet-strength tissue paper to be used for hospital beds. At Hair Salons, hairstylist were using cloth-like material to help the chemical go through the rod without damaging the hair. He experimented with the concept of using the tissue paper he was selling to be used for perm purposes rather than the cloth-like material. This was the creation of End Wraps and a new era for perms.
End Wraps are light-weight, wet strength tissue paper to be used at the end of the hair for the chemical to go through the rods; this was a very similar concept to the previous method done in Hair Salons. This concept was to continue to protect the hair from any form of chemical damage. In 1952, Ray began to sell End Wraps to Beauty Distributors such as Goodie. He has credited this product to the beginning of his success and the launch of the company.
After the launch of End Wraps, Ray had created another perm product called Block-Its. Perms continued to be the top hairstyle technique and other forms began to be discovered. Another form of perm were created called Root Perm. Root Perms is used only at the root of hair. This is used to perm new growth on the hair that has been previously permed or to add extra lift at the root area. Block- Its help protect the hair and won’t strengthen the existing perm. Block- Its are to be used for touch ups, partial perms, and weave perms.
End Wraps are still commonly used at Hair Salons. They are available in various sizes for each hair length; Jumbo End Wraps 2.5 x 4 inches, Regular End Wraps 2.25 x 3.25 inches, and Super Jumbo End Wraps 3 x 4 inches. All the sizes have 1000 sheets per box.
